3 Elements That Make Your Ad Successful

 When was the last time you bought a car?  Did you really NEED a car?  I mean REALLY need a car?  Chances are the one you were driving was still running when you bought the car you have now.  Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying.

We enjoy new purchases.  Sure, we can convince ourselves that we really needed a new one, but if we're totally honest we'll have to admit that would could've got by without it.  What does this mean to your advertising campaign?

1.  State The Benefits Of Your Product or Service

 Capitalize on the ways a customer will improve his lifestyle by making the purchase.  Will he increase his own business profits by 50 percent?  Say so in the opening statement of your sales letter, or at the top of your Web page.

Don't obsess with the features of the product itself or your credibility.  Frankly, customers could care less.  Let's face it... they're a bit selfish when it comes to dishing out their hard earned money.  All they want to know is what's in it for them.

2.  Paint Word Picture That Let Them Experience the Benefits

"Wake up tomorrow, with no boss!  You can spend the day with your family or on the golf course... there's nobody to tell you what to do."

A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business.  He'll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.

3.  Inspire Immediate Action

Hey, let's face it... the longer a customer lolly gags, the greater the chances he'll never take the plunge.  Don't let him off the hook that easily!  

Set a deadline.  Put on the pressure to buy now, or miss out on the deal.  Chances are pretty good that the procrastinator will get with it just to save a few bucks.

What about your sales materials?  Have you taken a good look at the things you are advertising?  Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

2 Sure-Fire Methods Proven To Convert More Customers

If you're a marketer your number one concern is customers.  You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty.  But the tough question is, "How do I convert prospects into customers?"  

There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..."  They're just waiting to be convinced to to do something about it.  There is something you can do to get them moving!

1.  Improve Your Offer

No on can pass up the deal that's "too good to resist."  Think about it... how often do your customers want your product, but just want something else a little more?  That leaves you with a long list of "almost sales" that have the potential to be converted into real sales and profit.  Sweeten the deal.  Make the offer so good they can't resist it.

Now, I'm in no way suggesting that you drop your prices to sweeten the deal.  You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit.  Bonuses motivate sales, maybe even more than cut prices.

Don't let them lollygag.  Yeah, get them into the store pronto with a deadline.  They may have to put a competitors purchase on hold to get your deal, but hey... what's wrong with that?

2.  Follow Up

How would you like to increase your sales by more than 50 percent?  Yeah, it sounds good!  There's really a very simple tactic that you can implement... follow ups.

Chances are, prospective customers aren't going to buy your product the first time they see or hear about it.  Maybe it'll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.  Do you have a follow up system in place?

Simply contact the "almost customer" every month with a new offer, or give them more information about the product they are showing interest in.  It doesn't have to be an intricate process.  Keeping the contact there goes a long way toward building trust... the key to finding life-long customers.

Internet Marketers experience a high number of customers who browse their site, then click away.  You can't follow up without some form of contact information.  A great way to gather the info you need is to offer a free ebook or informative report that consumers will find of interest.  Once they've given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.

Personalize as much as possible.  If you can get the firstname of your customer... great!  Personalized messages have greater appeal than "addressed to occupant" messages.

2 Step Marketing

 Do it Right

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

 

It was extremely hard to read, so hard in fact that I threw it away. 

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card. 

I did call.  I got the information, had my questions answered and ordered my long distance service changed. 

The company who offered me the long distance service was using a time tested 2 step selling process: 

<i>Step 1.</i> Generate a lead - Get me to call their 800 number.

<i>Step 2.</i> Provide the requested information - Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better. 

<b>What's So Good About 2 Steps?</b>

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale). 

You aren't getting the prospect or existing customer to part with any money just yet.

 

You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales. 

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you. 

You can then recontact the one's who you didn't complete a sale with when they first inquired, preferably until they do buy from you.

 

<b>IMPORTANT:</b>  Be sure to get the information you will need to recontact the people who responded to your postcard offering. 

Repetitive follow-ups with the people who contacted you <b>will</b> result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services. 

<b>The Most Effective Use of Postcards:</b>

The purpose of your postcard's message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer. 

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information. 

Your message needs 3 parts to be most effective: 

1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings). 

2. A good reason for them to contact you NOW. 

3. A simple, easy way for them to respond (an 800 number for example). 

Your message should be short and to the point. Short messages on postcards produce more leads than long ones. 

<i>For example: 

Call 800-555-1212 for Your Copy of Our Free Report:</i> 

<b>What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits </b>

<i>Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)</i>

Lots of people will respond to find out what they might not know. Don't forget, they responded, which is least some interest in the information you have created a curiosity about. 

This method works and is sure to produce a large number of inquiries if sent to your proper market. 

<b>This 2 Step Marketing Process Works.</b>

Use the tips you have read here to create your next postcard's message and see what happens. 

You will generate a bunch of leads from people who are truly interested in your products and services.

2 Little Words That Work Marketing Magic

 In his classic best-seller, <I>How To Win Friends And Influence People,</I> Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.

<B>The Two Magic Words</B>

The big secret of dealing with people (or customers) is often overlooked or forgotten. It's simply saying "thank you" consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important.

Saying "thank you" is an act of kindness, besides. But don't say "thank you" for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, "You can never say anything but what you are."

<B>"Thank You" Promotes Referrals</B>

The uncertainty of referrals can be disconcerting. Can you control them? No. Can you influence them? Absolutely.

First you must provide a valuable product or service for customers. (You're already doing this, right?) But perhaps you can make an even bigger difference in their minds by your continued interest after you've delivered the product or service.

Each customer has a different level of satisfaction with your products and services. However, all customers to whom you say "thank you" are satisfied that they're important to you. This can determine whether you'll continue a relationship with them and get referrals.

<B>"Thank You" as Direct Mail or E-mail</B>

If you've never used direct mail and are considering it, start a thank-you correspondence program. If you've used direct mail or e-mail but haven't sent thank-you letters or e-mails, start now.

The thank-you letter or e-mail to your customers is targeted (you know them, they know you), personal and effective. It's guaranteed to receive a positive response.

Furthermore, it's a pleasant surprise if it's snail mail. They see your envelope. They think, this must be something for me to review, to sign, or worse a bill. Surprise! They're appreciated; they're important. And you're the one telling them so.

Write a thank-you letter or e-mail at every opportunity. But don't send one with an invoice or other correspondence. Always send it separately.

<b>Writing the Thank-You Letter or E-mail</B>

The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:

1. <I>Keep it brief.</I> A half dozen lines (or fewer) are sufficient.

2. <I>Make it sincere.</I> This is crucial. If you aren't careful, it can sound awkward, even when you're trying to be sincere.

3. <I>Start with "thank you."</I> Dear Ms. Johnson (or first name, if appropriate): Thank you for ...

4. <I>Make the tone warm, but professional.</I> Be friendly, but keep it businesslike.

5. <I>Reinforce a positive.</I> Jog their memory of a positive aspect of the relationship.

6. <I>Offer your continued support.</I> If I can help, please call ...

7. <I>End with "thank you."</I> Thanks again for ...

8. <I>Use an appropriate closing.</I> Sincerely, Best regards.

9. <I>No ulterior motive.</I> Make it a pure "thank you," otherwise sincerity is jeopardized.

Remember: Saying "thank you" is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat business and referrals grow.

“How To” Start Trading The Forex Market?

 HOW TO READ FOREX PRICE CHARTS? 

Forex Price Charts, what DO they mean and HOW to use them? 

Important numerous facts as discipline, trading rules, not being greedy etc., but one of the most important things is: 

LEARN to read the charts as Charts represent the lifeblood of the market. 

I admit that reading charts, and interpreting patterns, are more an art than a skill. Base and apply your entry and exit decisions on YOUR OWN combined methods of technical and fundamental analysis. 

FOREX charts, are easier to interpret and to use. They reflect a slower moving, stable economy of a country, compared to the stock market, with its daily drama of company reports, Wall Street Analysts and shareholder demands. 

Unlike stocks, currency charts do not spend much time in trading ranges and have the tendency to develop strong trends. Furthermore, Forex with its 4 Mayor currencies is easier to analyze than tens of thousands of stocks. 

(Mayor currencies are: USD/JPY, EUR/USD, GBP/USD and USD/CHF) 

The complimentary FREE live charting software, with the ultimate cutting edge technology provided by http://www.fenixcapitalmanagement.com/ , will be absolutely sufficient for you to analyze and watch any one currency pair. Understanding just a few basic points about the technical analysis of currency chart can lead to increased profit potential. 

Pricing - Price reflects the perceptions and action taken by the market participants. It is the dealing between buyers and sellers in the Over-The-Counter (OTC) or “interbank” market that creates price movement. Therefore, all fundamental factors are quickly discounted in price. By studying the price charts, you are indirectly seeing the fundamental and market psychology all at once , after all the market is fed by two emotions - Greed and Fear – and once you understand that, then you begin to understand the psychology of the market and how it relates to the chart patterns. 

Data Window Chart – FCM and most online charting stations, when you click on a price bar or candlestick, it will display a small box of data usually called a display window which will contain the following items: 

H = Highest Price 

L = Lowest Price 

O = Opening Price 

C = Close Price (or Last Price) 

The most common types of price bars, used in FOREX trading, are the Bar Chart and the Candlestick chart: 

Bars Charts - 

Price bars are a linear representation (a line) of a period of time. This enables the viewer to see a graphic representation summarizing the activity of a specific time frame. As an example, I use 10 minutes, 60 minutes and daily time interval for my systems. Each bar has similar characteristics and tells the viewer several important pieces of information. 

First, the highest point of the bar represents the highest price that was achieved during that time period. The lowest point of the bar represents the lowest price during the same period. Regular bars display a small dot on the left side of the bar which represents the opening price of the period and the small dot on the right side represents the closing price of the period. 

Candlesticks - Japanese Candlesticks, or simply Candlesticks as they are now known, are used to represent the same information as Price bars. The only difference is that the difference between the open and close form the body of a box which is displayed with a color inside. A red color means that the close was lower than the open, and the blue color represents that the close was higher than the open. 

If the box has a line going up from the box it represents the high and is called the wick. If the box has a line going down from the box, it represents the low and is called the tail. 

Many interpretations can be made from these "candlesticks" and many books have been written on the art of interpreting these bars. 

Chart Intervals & Time Frames: 

A chart Time Scale & Period, or time frame, basically refers to the duration of time that passes between the OPEN and the CLOSE of a bar or candlestick. 

For instance, with your broker software, you will be able to view a currency pair, in a 1-hour time frame over a 2-day period, 5-day period, 10-day period, 20-day period and 30- day period. 

Most of the short-term time intervals (5-min and 1-min charts) are used for entry and exit points and the longer- term time intervals (1-hour and daily charts) are used to see where the general trend is.

$100 Per Day With Adsense - Possible ?

 These are proven techniques for making Google AdSense, which will work on most blogs and websites. There is no secret system, you just have to think smart and put the time and effort into making things happen. Don't start out on the Google AdSense path and think you are instantly going to be making 1000's of dollars a week. It isn't going to happen. 

The most important step to making money from Google AdSense is to increase the volume of traffic to your blog or website. Simple ways of doing this is by distributing your articles to ezine lists, article announcement lists, blog carnivals, social bookmarks sites and yahoo groups. For this to work you need to write at least one new article a day, which needs to be of a good quality and interesting.

Create the ad units so that they blend in with your blog. You will need to go into your Google AdSense control panel and enter the hex colour codes from your website or blog. Make sure the text colour; background colour, and link colours all match your blog.

Don't use borders around the ad unit boxes. Again, you want the boxes to blend, you will have to colour code the borders to match the background so that they become invisible.

Find profitable niche markets, it is important not to choose markets where the cost per click is too low to make it worth your while. I suggest that you do some keyword research and find out roughly what the cost per click is in Ad Words. Usually this will be a good indication as to whether this will be successful.

Keywords are of great importance, you have to make sure that your content is not overstuffed with particular keywords to the point of destroying readability and value. What you need to do is master the art of making sure your articles make liberal use of on-topic keywords, which are likely to generate the most relevant ads. Experts maintain that using keywords with your titles and H1 tags is any excellent way to assist in getting the most relevant possible adds